Customer acquisition focused on real opportunities

Most service businesses don't need more unqualified leads. They need conversations with customers who fit their service criteria, live within their territory and have a real reason to get in touch.Acern runs targeted customer-acquisition campaigns, qualifies every enquiry and turns suitable prospects into booked appointments with our partner businesses.We're starting with a select group of residential HVAC businesses in the Dallas–Fort Worth market.

Why Acern Partners is different

ExclusiveEach qualified opportunity goes to one contractor only. It is never resold to your competitors.QualifiedWe agree the qualification criteria with you before any campaign begins.BookedWe don't just pass on contact details. Where the campaign allows, suitable prospects are taken through to an agreed appointment.MeasurableAd spend, enquiries, qualified opportunities, appointments and outcomes are all tracked, so we can both see the numbers.

Interested in additional HVAC replacement opportunities?

If you run an established residential HVAC business in Dallas–Fort Worth and have room for more replacement consultations, we'd love to hear from you.

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• Privacy Notice

• Terms of Use

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Privacy NoticeEffective date: 01 October 20261. Who we areAcern Group provides customer-acquisition and appointment-generation services to businesses.The data controller responsible for the personal information described in this notice is:Acern Group Ltd
Trading as Acern Partners
Company number: 17483628
Registered in: England and Wales
Registered office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Website: acernpartners.com
Privacy email: [email protected]If you have questions about this Privacy Notice or how Acern Group Ltd uses personal information, contact [email protected].2. What this Privacy Notice coversThis Privacy Notice explains how we collect, use, store and share personal information when you:• visit our website;
• communicate with Acern Group;
• book or attend a meeting with us;
• represent a business that we research or contact regarding our services;
• become, or consider becoming, an Acern Group client or business partner; or
• otherwise interact with us in a business capacity.At present, our main website does not collect homeowner or consumer service enquiries through an Acern web form.If we introduce consumer-facing advertising campaigns, lead forms or landing pages that collect prospective customers’ information, we will update this Privacy Notice and provide appropriate information at the point of collection before those services go live.3. Personal information we may collectDepending on how you interact with us, we may process:Business contact information, including your name, employer or business name, job title or role, business email address, business telephone number, business website and business location.Communications information, including emails, meeting requests, correspondence and information that you choose to provide to us.Meeting and appointment information, including your name, organisation, email address, telephone number, company website, preferred meeting time and information supplied when arranging or attending a meeting.Client and commercial information, including information concerning services requested, service territory, business requirements, contracts, invoices and payment records.Marketing preference information, including whether you have asked us not to contact you for marketing purposes.Technical information, which may include information processed by our website hosting, domain, security or communications providers when our website or online services are accessed, such as IP address, browser or device information, date and time of requests and security-related information.We do not currently use our main website for behavioural advertising, profiling or advertising-pixel tracking.4. Information obtained from public and third-party sourcesFor business-to-business prospecting, we may obtain professional or business contact information from publicly available and legitimate business sources.These may include:• business websites;
• public company and professional registers;
• public business directories;
• professional networking platforms;
• trade or industry directories; and
• other publicly accessible sources containing business information.The information we obtain may include a person's name, professional role, company, business contact details, business location and information about the services provided by their organisation.We use this information only where we have a lawful basis to do so and where we consider the use proportionate to our legitimate business interests.5. Why we use personal information and our lawful basesWe process personal information for the following purposes.Responding to enquiries and arranging meetings: We use information you provide to answer enquiries, arrange meetings and communicate with you.Our lawful basis is generally our legitimate interests in operating our business and responding to professional enquiries. Where discussions are taking place with a view to entering into a contract with you personally, processing may also be necessary in order to take steps at your request before entering into that contract.Providing services and managing client relationships: We use information to deliver services, administer business relationships, communicate with clients, manage appointments, issue invoices and maintain appropriate records.Our lawful basis may be performance of a contract, taking steps before entering into a contract, legitimate interests in managing our business relationships, or compliance with legal obligations, depending on the circumstances.Business-to-business marketing and prospecting: We may use professional contact information to identify and communicate with businesses that we reasonably believe may have an interest in Acern Group's services.Where UK data-protection law applies to identifiable business contacts, we generally rely on our legitimate interests in developing and promoting our business, provided that those interests are not overridden by the individual's rights and interests.We consider factors such as the person's professional role, the relevance of our services to their business, the source of the information and the likely impact of the communication.You may object to the use of your personal information for direct marketing at any time.Maintaining suppression records: If you ask us not to send marketing communications, we may retain limited information such as your email address and opt-out status on a suppression list.We do this so that we can respect your request and avoid contacting you again for marketing purposes.Our lawful basis is our legitimate interests in complying with your preference and our legal and regulatory obligations.Administration, security and legal compliance: We may process information to maintain our systems, protect our business, prevent misuse, respond to legal claims, comply with legal or regulatory requirements, and maintain appropriate business and financial records.Our lawful bases may include legitimate interests and compliance with legal obligations.

6. Direct marketing and your right to objectYou have the right to object at any time to the use of your personal information for direct marketing.If you do not wish to receive further marketing communications from Acern Group, you may:use any opt-out method contained in our communication;
reply to an email asking us not to contact you again; or
email [email protected].We will stop using your information for direct marketing.We may retain limited suppression information so that your preference continues to be respected.7. Who we may share personal information withWe do not sell personal information collected through our corporate website.We may provide personal information to service providers where reasonably necessary to operate Acern Group.These may include providers of:website hosting and website infrastructure;
business email and communications;
calendar, meeting and appointment-booking services;
cloud storage and productivity services;
accounting, legal or professional services; and
information-security or technical support services.At present, important service providers include Carrd for website hosting and Microsoft for Microsoft 365, Outlook, Teams and Microsoft Bookings.Service providers are permitted to process information only in accordance with the applicable contractual arrangements and their respective legal obligations.We may also disclose information where required by law, regulation, court order or another lawful authority, or where reasonably necessary to establish, exercise or defend legal claims.8. Microsoft Bookings and external servicesOur website may contain a link to Microsoft Bookings so that business contacts can arrange a meeting with us.If you choose to use that service, the information that you enter may be processed through Microsoft's systems and supplied to Acern Group for the purpose of arranging and managing your meeting.Third-party services may also operate under their own privacy and cookie information.9. International transfersSome of our service providers operate internationally and personal information may therefore be processed or made accessible outside the United Kingdom.Where UK data-protection law requires safeguards for an international transfer, we take reasonable steps to use service providers and transfer arrangements that provide an appropriate level of protection, including applicable adequacy arrangements or approved contractual safeguards where required.10. How long we retain personal informationWe retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, regulatory, dispute-resolution and security requirements.As a general working policy:Business prospecting records are normally reviewed for deletion or anonymisation within 24 months of the last meaningful interaction if no business relationship develops.General enquiries and unsuccessful business discussions are normally retained for up to 24 months after the last meaningful communication unless there is a reason to retain them longer.Client, contract, invoice and accounting information may be retained for up to six years or longer where this is necessary to meet legal, tax, accounting or dispute-resolution requirements.Marketing suppression information may be retained for as long as reasonably necessary to ensure that we continue to respect an individual's request not to receive marketing.Actual retention periods may differ where a longer or shorter period is justified by the circumstances or required by law.

11. Your data-protection rightsDepending on the circumstances and the law that applies, you may have rights concerning your personal information, including rights to:ask for access to your personal information;
ask us to correct inaccurate information;
ask us to erase information in certain circumstances;
ask us to restrict the use of information in certain circumstances;
object to certain processing;
object at any time to processing for direct marketing;
receive certain information in a portable format where applicable; and
withdraw consent where processing is based on consent.These rights do not all apply in every circumstance.To exercise a right, contact [email protected].We may need to take reasonable steps to verify your identity before responding.12. Automated decision-makingAcern Group does not currently make decisions about individuals that produce legal or similarly significant effects solely by automated means.13. Cookies and similar technologiesWe have deliberately designed our current corporate website without behavioural advertising pixels or website analytics.Our website currently uses a Cloudflare security cookie (_cfbm) to help protect the website against malicious or automated traffic. This is used for website security and normally expires after a short period of inactivity.Our website also loads certain typefaces using the Google Fonts service. This requires the visitor's browser to request font resources from Google's servers. Acern Group does not use Google Analytics, Google advertising pixels or other Google behavioural advertising technology on its corporate website.We do not currently use non-essential analytics or advertising cookies on our corporate website. If this changes, we will update this notice and introduce an appropriate consent mechanism where required.Our website or infrastructure providers may use strictly necessary cookies or similar technologies where required to deliver, secure or operate their services.Where a technology is strictly necessary to provide a service requested by the user, consent may not be required. We nevertheless aim to provide clear information about the technologies used.If we introduce non-essential analytics, advertising or tracking technologies in future, we will update our cookie information and implement an appropriate consent mechanism before those technologies are activated where required.If you follow a link from our website to a third-party service such as Microsoft Bookings, that service may use its own cookies or similar technologies in accordance with its own policies.14. SecurityWe take reasonable organisational and technical measures designed to protect the personal information we process.However, no internet transmission or electronic storage system can be guaranteed to be completely secure.15. ChildrenAcern Group's current corporate services are directed towards businesses and business professionals and are not intended for children.We do not knowingly use our corporate website to collect personal information from children.16. Changes to this Privacy NoticeWe may update this Privacy Notice as our business, technology, services or legal obligations change.Where we make material changes, we will update the effective date shown at the top of this notice and take further steps to notify affected individuals where appropriate.17. ComplaintsIf you have concerns about how Acern Group has handled your personal information, please contact us first at:[email protected]We will try to resolve your concern.You also have the right to raise a complaint with the UK Information Commissioner's Office (ICO).Information about the ICO and how to make a complaint is available at ico.org.uk.

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Terms of UseEffective date: 1 October 20261. About this websiteThis website is operated by Acern Group Ltd, a company registered in England and Wales under company number 17483628.Our registered office is:71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQAcern Group provides customer-acquisition and appointment-generation services primarily to businesses.These Terms of Use apply to your use of acernpartners.com.2. Website informationThe information on this website is provided for general information about Acern Group and its services.Nothing on this website constitutes a binding offer, guarantee, representation that particular commercial results will be achieved, or commitment to provide services to any particular business.Any services supplied by Acern Group will be subject to separately agreed commercial terms or a written service agreement where applicable.3. Appointment and customer-acquisition servicesReferences on this website to leads, qualified opportunities, appointments, customer acquisition, advertising performance or similar services describe the nature of services that Acern Group may provide.We do not guarantee that:• every enquiry will qualify;
• every booked appointment will attend;
• every appointment will result in a quotation;
• every quotation will result in a sale; or
• a particular level of revenue, profit or return on advertising expenditure will be achieved.Specific qualification standards, territories, fees, advertising budgets, replacement rules, performance criteria and other commercial terms will be agreed separately with each participating client.4. No professional adviceInformation on this website is not legal, accounting, tax, financial or other regulated professional advice.You should obtain appropriate professional advice where necessary for your circumstances.5. Accuracy and availabilityWe aim to keep the information on this website accurate and reasonably current, but we do not guarantee that all information will always be complete, current or error-free.We may change, suspend or withdraw parts of the website without notice.6. Third-party services and linksThis website may contain links to third-party websites or services, including Microsoft Bookings and other service providers.These services are operated independently of Acern Group and may have their own terms, privacy notices and cookie practices.The presence of a link does not necessarily constitute an endorsement of every aspect of the third-party service.7. Intellectual propertyUnless otherwise stated, the content, branding, copy, layout and original materials on this website are owned by or licensed to Acern Group Ltd.You may view and use the website for normal personal or business information purposes.You must not reproduce, republish, sell, commercially exploit or substantially copy our original website content without permission, except where permitted by law.8. Acceptable useYou must not knowingly use this website:• unlawfully;
• to interfere with the security or operation of the website;
• to transmit malicious software;
• to attempt unauthorised access to systems or data; or
• in a way that infringes another person's legal rights.9. LiabilityNothing in these Terms excludes or limits liability where it would be unlawful to do so.Subject to that qualification, Acern Group Ltd is not responsible for losses arising solely from reliance on general information published on this website, or for the availability, content or operation of third-party websites and services outside our reasonable control.Commercial liability arising from services supplied by Acern Group will be governed by the applicable client agreement or other agreed terms.10. PrivacyOur processing of personal information is described in our Privacy Notice.Our current corporate website does not use behavioural advertising pixels or non-essential website analytics.11. Changes to these TermsWe may update these Terms of Use where our website, services or legal requirements change.The effective date at the top of this page indicates when these Terms were last materially updated.12. Governing lawThese website Terms are governed by the laws of England and Wales.Subject to any rights that cannot lawfully be excluded, disputes concerning use of this website will be subject to the jurisdiction of the courts of England and Wales.13. ContactQuestions concerning this website may be sent to:[email protected]Acern Group Ltd
Company number 17483628
Registered in England and Wales
Registered office: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

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